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Tuesday, 29-May-2012 01:02 Email | Share | Bookmark
The printing industry to intermediary will be the development tr

Printing and shipping ,two would have no relevance to the industry ,in the same business thinking under the magnifying glass are so similar. Chinese printing or logistics industry concentration is lower than the United States ,adidas Jeremy Scott Wings,prices are also more opaque ,engaged in the industry entrepreneurs believe that from the two American corporate body see their industry .
Intermediary is no longer necessary .Information intensive ,light assets of the business process outsourcing will overturn many highly discrete ,opaque information market rules of the game commercial printing ,in order to create a more efficient ,low cost ,automatic spot market.
Open column order - I in the United States and China have been working living for more than 5 years . In the past 60 years,the United States of America birth of a large number of innovative business model of the company.
I believe the future 50 years,Chinese entrepreneurs face the same opportunity. Learn the latest foreign commercial pattern the essence ,and creatively used for Chinese practice ,Shenzhen red ridge private VIP secret - 0121 Updated ,I was writing this column purpose &quot ;disintermediation will become the trend of &quot ;&quot ;cloud phase such as packaging logistics ,different tunes rendered with equal skill.
&quot ;. Printing and freight ,two would have no relevance to the industry ,in the same business thinking under the magnifying glass can Look so similar. Chinese printing or logistics industry concentration is lower than the United States ,prices are also more opaque ,engaged in the industry entrepreneurs believe that from the two American companies who see themselves the future of the industry .
However, InnerWorkings and Echo success for Chinese business people bring inspiration not only from this. China service industry is from the highly centralized planned to highly discrete disorder in the evolution of digital printing in China .
Today ,Adidas Jeremy Scott,in addition to telecommunications financial energy monopoly service industry,If your pictures aren't good enough it is because you are not close enough., most of the services are provided by thousands on thousands of a fragmented owners provide ,from retail to travel to real estate is not so.
It is because the owners of differ in thousands of ways ,each of the service industries that produced a large number of &quot ,&quot ;intermediary ;from wholesalers to guide to the brokerage houses .
It in the specific historical development stage to promote China service industry and prosperity of big development of water / fountain ,but with the consumer groups to the quality and cost of the pursuit of continuous improvement ,&quot to &quot ;intermediary ;many industry will become the common trend.
Cosmetics packaging in the winter of 2001 ,a service in the commercial printing market company InnerWorkings in sesame This was established. The United States printing market in 2004 had reached US $160000000000 .
But this market growth is slow ,and highly dispersed .However the InnerWorkings since its establishment created from 2002revenue of $4000000to $400000000 in 2008,Adiads Porsche Design,7 years100 timesearnings ,growth failure analysis and troubleshooting ,and in 2006 the successful landingthe Nasdaq market ,once nearly $900000000 inPaperless trend day times ,this does not possess any printing equipment enterprise how to have such opportunity ? that an industry unspoken rule :printing a maximum cost from expensive professional printing equipment investment, and complete industry equipment idle rate has reached the peak of the past 30 years .
On the other hand ,many large and medium-sized enterprises in order to complete the various printing tasks require at the same time and more than 20 printing unitsfighting personalized printing ,not only the complicated procedures and not because the purchase quantity and gain greater bargaining power.
InnerWorkings therefore devoted significant resources to create a database named PPM4 ,there are more than 8000 printingequipment information ,historical pricing information ,the equipment utilization data .
As a sales representative for customers to submit a print task,www.adidasjeremyscottde.com, InnerWorkings system will be based on user demand and the database dynamically create a spot market ,with a dynamic bidding mode for customers in the idle equipment resources printing plant to find far below the long-term average market level services.
In order to provide users with such a low price, InnerWorkings can still obtain the highest yields 30% ,report printing ,http://deadidasporschedesign.com,visible their system as originally discretely disordered commercial printing market promoted much higher efficiency.
More valuable, InnerWorkings database information with customer service are increasingly high precision, so that such as Unilever companies outsource all brand printing ,promotion and exhibition related documents ,including direct send mail ,purchasing single printing ,commercial printing ,packaging for InnerWorkings.
present situation and the trend with the consumer groups to the quality and cost of the pursuit of continuous improvement, &quot to &quot ;intermediary ;many industry will become the common trend.
If this is the end of the story of anti-counterfeit packaging ,it may is a business model innovation exploration. What happened next ushered in a new business Industry mode of thinking.
In 2005, InnerWorkings founder EricLefkofsky and RichHeise again in a new industry to create a new company :large and medium-sized enterprises logistics outsourcing services provider EchoGlobalLogistics.
and commercial printing ,the United States $600000000000 freight markethighly dispersed ,there are more than 10 thousands ofservice provider. At the same time there is always more than 30% transport capacityis idle .
Echo per day from its more than 15000 customers get their day freight demand ,and then use its unique database system ETM automatically generate a may have unused capacity freight provider list and their possible pricing distribution.
Echo this forecast information through the network directly passed to it is located in India the outbound call center. Center will accordingly by phone and on the list of cargo provider and talk about valence overprint ,Sweet and sour but a moment,at the same time to talk about price process of gathering capacity and price information entered in the ETM database .
As InnerWorkings as idle printing equipment to provide buyers ,Echo also idle capacity of resources to create a spot market. According to statistics ,through the Echo ,average every single customer can save 6 %~12% cost.
Echo Revenue from 2005the beginning of the creation ofthe rapid growth of the $7000000 to $260000000 in 2009,5 years to grow37 timeswashing supplies packaging ,and in 2009 successfully listed on the NASDAQ .


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